Dr Sexism


Dr Pepper
’s new marketing research apparently informed the company and its creators that they’re not selling enough Dr Pepper products to the young male population. So to help boost sales, what do they create? A new Dr Pepper which is overtly sexist and apparently “Not For Women”. And you thought the age of sexism and idiocy was over. Well, it’s not.

Companies and slogans like this merely reiterate why feminism happened in the first place. Clearly the creators of Dr Pepper TEN are blissfully unaware of the pains and hardships women have gone through, particularly over the last half a century, to make people listen, to make people aware of the ongoing problem of women being openly regarded as inferior and monopolised by a patriarchal, egotistical, male-dominated society.

Dr Pepper insist their marketing strategy is openly accepted by females because their apparent reaction to the new soft drink was “I’ll be the judge of that” as to whether it is merely just for the male consumption. If this reaction isn’t fabricated by the company and it’s researchers, (which I’m almost certain it is), it sure as hell isn’t a reaction of feminists or intelligent women aware of the ongoing suffering and difficulties of the female population.

A Dr Pepper Can
By creating a stereotypical “manly” drink, Dr Pepper are shooting themselves in the foot at the same time. The new soft drink is low fat and has entered the already over-occupied diet soda market, but if we’re to lower ourselves to the stereotypical  nature of Dr Pepper themselves, what exactly is “manly” about a diet soft drink? Have Dr Pepper really done their homework, or are they trying to create a solution for the abundance of male skinny jeans? Most men I know shudder at the thought of diet soft drinks because they fear they’re far too girly to consume. Although I’m not agreeing with this clichéd outlook, it does make one think that Dr Pepper are most likely on a downhill spiral to the pit of failure with their new invention.
And it would serve them right, too. All in all, if your product was any good, you wouldn’t need sexism to sell it. A hard lesson that Dr Pepper will have to learn whilst they’re polluting and sweetening our oceans with their unsellable and moronically campaigned beverage. Needless to say I won’t be purchasing any of their products, old or new, for risk and hope of a brave, strong, feminist woman in their production line poisoning the new drink and making all of these idiotic men suffer. After all, with Dr Pepper, what’s the worst that could happen?
  • http://www.facebook.com/mlymer1 Matthew Lymer

    Hmm. It seems rather odd to focus upon a marketing campaign’s slogan for being “sexist”;

    Do they in any way stop women buying? No. Do they want women to stop buying? Of course not. The fact of the matter is they are clever, and they appeal to that sense of gimmick, trying to draw men in with the tag line “Not for Women”. 

    Would you get mad upon finding out that a DeBeers diamond isn’t everlasting and doesn’t live up to their “Diamonds are forever” tag line? Would you get this annoyed at McDonald’s because on a particular occasion you weren’t “Lovin’ it”? And “Does she… or Doesn’t she?” was a tag line for Clairol Hair Colour quite famously; is their product usable by men and women alike? Well both men and women have hair, and it is acceptable for men to colour their hair as much as women. So is this implication that all buyers are women in their slogan sexist? I would argue no, then again, i would argue “Dr. Sexist” is an unfair title too…

  • http://twitter.com/tomparkhill Thomas Parkhill

    This is the link to one of the adverts spoken about in the article. http://www.youtube.com/watch?v=TTs-BmLOGWQ