Wagon Wheels, Jammie Dodgers, tea and sausages just shout out “Britishness”. For years, Britain has been criticised for not having a food culture, but things seem to be changing and the demand for our products is on the increase. Export figures from around the globe have risen since last year, topping the all-time high of £12bn, an export growth of 11 per cent, mainly because of just five countries.
The top emerging markets in China, Poland, Hong Kong, Netherlands and Belgium have fuelled the orders as the attraction and demand is extremely high. Melanie Leech, of The Food and Drink Federation, said: “There remains considerable interest in British heritage brands.”
China’s increasingly westernised diet means that the excessive demand for orders is self explanatory, resulting in a 55 per cent rise in imports of British food and drinks goods from 2010. This has further placed China in the top-20 export destinations. More than 300 Chinese shops now stock honey roast pork sausages manufactured by Westaway Sausages in Devon and Wagon Wheels, for example, are a high seller in Russian stores.
It should come as no surprise, then, that chocolate is one of Britain’s biggest export products, selling more than £438m in 2011. Astonishingly fish, however, remains Britain’s biggest export sale, having sold £466m last year.